GoldenMomentum

Privacy Policy

Introduction

With the following privacy policy, we would like to inform you about what types of your personal data (hereinafter also referred to as “data”) we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, mobile, as well as within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offer”).

The terms used are not gender-specific.

Status: 18.01.2025

Person responsible

Tim Gleichmann, GoldenMomentum Trading
Dieskauer Straße 19
06112 Halle (Saale)
Germany

E-Mail: info@goldenmomentum.de

Contact data protection officer

E-Mail: info@goldenmomentum.de

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Inventory data (e.g. names, addresses).
  • Content data (e.g. entries in online forms).
  • Contact data (e.g. e-mail, telephone numbers).
  • Meta/communication data (e.g. device information, IP addresses).
  • Usage data (e.g. websites visited, interest in content, access times).
  • Location data (information on the geographical position of a device or person).
  • Contract data (e.g. subject matter of the contract, term, customer category).
  • Payment data (e.g. bank details, invoices, payment history).

Categories of data subjects

  • Business and contractual partners.
  • Interested parties.
  • Communication partners.
  • Customers.
  • Users (e.g. website visitors, users of online services).

Purposes of the processing

  • Assessment of creditworthiness and credit standing.
  • Provision of our online offer and user-friendliness.
  • Visit action evaluation.
  • Office and organizational procedures.
  • Cross-device tracking (cross-device processing of user data for marketing purposes).
  • Direct marketing (e.g. by email or post).
  • Interest-based and behavioral marketing.
  • Contact requests and communication.
  • Conversion measurement (measuring the effectiveness of marketing measures).
  • Profiling (creation of user profiles).
  • Remarketing.
  • Reach measurement (e.g. access statistics, recognition of returning visitors).
  • Security measures.
  • Tracking (e.g. interest/behavioral profiling, use of cookies).
  • Provision of contractual services and customer service.
  • Managing and responding to inquiries.
  • Target group formation (determination of target groups relevant for marketing purposes or other output of content).

Relevant legal bases

In the following, we inform you of the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, the national data protection regulations in your or our country of residence and domicile may apply. Should more specific legal bases also apply in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR) – The data subject has given their consent to the processing of their personal data for a specific purpose or several specific purposes.
  • Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

Security measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, safeguarding availability and separation of the data. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data and responses to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and data protection-friendly default settings.

SSL encryption (https): We use SSL encryption to protect your data transmitted via our online offering. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transfer and disclosure of personal data

As part of our processing of personal data, data may be transferred to other bodies, companies, legally independent organizational units or persons or disclosed to them. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.

Subject to express consent or contractually or legally required transfer, we only process or have the data processed in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission:

https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

As part of the so-called “Data Privacy Framework” (DPF), the EU Commission has also recognized the level of data protection for certain companies from the USA as secure within the framework of the adequacy decision of 10.07.2023. The list of certified companies and further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/. We will inform you which service providers we use are certified under the Data Privacy Framework as part of the data protection information.

Use of cookies

Cookies are small text files or other storage notes that store information on end devices and read information from the end devices. For example, to store the login status in a user account, the contents of a shopping cart in an e-shop, the content accessed or the functions used in an online offering. Cookies can also be used for various purposes, e.g. to ensure the functionality, security and convenience of online services and to analyze visitor flows.

Notes on consent: We use cookies in accordance with legal regulations. We therefore obtain prior consent from users, unless this is not required by law. In particular, consent is not required if the storage and reading of information, including cookies, is absolutely necessary in order to provide the user with a telemedia service expressly requested by them (i.e. our online offering). The revocable consent is clearly communicated to users and contains information on the respective use of cookies.

Information on the legal basis under data protection law: The legal basis under data protection law on which we process users‘ personal data with the help of cookies depends on whether we ask users for their consent. If users give their consent, the legal basis for processing their data is their declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in the business operation of our online offering and improving its usability) or, if this is done in the context of fulfilling our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We will explain the purposes for which we process cookies in the course of this privacy policy or as part of our consent and processing procedures.

Storage duration: With regard to the storage duration, a distinction is made between the following types of cookies

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online service and closed their end device (e.g. browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The user data collected with the help of cookies can also be used to measure reach. If we do not provide users with explicit information on the type and storage duration of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and can be stored for up to two years.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke any consent you have given or to object to the processing of your data by cookie technologies (collectively referred to as “opt-out”). You can initially declare your objection using your browser settings, e.g. by deactivating the use of cookies (although this may also restrict the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be declared using a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. You can also obtain further information on how to object in the context of the information on the service providers and cookies used.

Processing of cookie data on the basis of consent: We use a cookie consent management procedure in which the consent of users to the use of cookies or the processing and providers mentioned in the cookie consent management procedure can be obtained, managed and revoked by users. The declaration of consent is stored so that it does not have to be requested again and the consent can be proven in accordance with the legal obligation. Consent can be stored on the server and/or in a cookie (so-called opt-in cookie or with the help of comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information on the providers of cookie management services, the following information applies: Consent may be stored for up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and end device used.

Cookie settings/opt-out option:

Commercial and Business Services

We process the data of our contractual and business partners, such as customers and prospects (collectively referred to as „contractual partners“), within the framework of contractual and similar legal relationships, as well as associated measures, and in the context of communication with the contractual partners (including pre-contractual communication), e.g., to respond to inquiries.

We process this data to fulfill our contractual obligations, safeguard our rights, and for purposes related to administrative tasks and business organization. We only disclose the data of contractual partners to third parties within the scope of applicable law if it is necessary for the aforementioned purposes or to comply with legal obligations, or if the data subjects have provided their consent (e.g., to telecommunications providers, transport companies, auxiliary services, subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Contractual partners are informed about additional processing, e.g., for marketing purposes, as part of this privacy policy.

We inform contractual partners about the data required for the aforementioned purposes before or during data collection, e.g., in online forms, through specific markings (e.g., colors) or symbols (e.g., asterisks), or personally.

We delete the data after the expiration of legal warranty or similar obligations, i.e., generally after 4 years, unless the data is stored in a customer account, e.g., as required by legal retention obligations (e.g., for tax purposes, typically 10 years). Data disclosed to us by the contractual partner as part of an order is deleted according to the order’s requirements, typically after the order has been completed.

If we use third-party providers or platforms to provide our services, the terms and privacy policies of the respective third-party providers or platforms apply in the relationship between the users and those providers.

Customer Accounts: Contractual partners can create an account within our online offering (e.g., customer or user account, referred to as „customer account“). If registering a customer account is required, contractual partners will be informed of this as well as the necessary details for registration. Customer accounts are private and cannot be indexed by search engines. As part of registration, subsequent logins, and use of the customer account, we store the customers‘ IP addresses along with the timestamps of access to verify the registration and prevent misuse of the customer account.

If customers terminate their customer account, the data related to the customer account will be deleted unless its retention is required by law. It is the responsibility of customers to secure their data after terminating their customer account.

Economic Analysis and Market Research: For economic reasons and to identify market trends, the preferences of contractual partners, and user needs, we analyze the data we have regarding business transactions, contracts, inquiries, etc. The group of affected individuals may include contractual partners, prospects, customers, visitors, and users of our online offering.

The analyses are conducted for the purposes of business evaluations, marketing, and market research (e.g., to determine customer groups with varying characteristics). If available, we may consider the profiles of registered users along with their data, e.g., regarding services used. The analyses are for our internal use only and are not disclosed externally unless they consist of anonymous analyses with aggregated, anonymized values. Additionally, we respect the privacy of users by processing data for analysis purposes as pseudonymously as possible and, where feasible, anonymously (e.g., as aggregated data).

Shop and E-Commerce: We process the data of our customers to enable them to select, purchase, or order the chosen products, goods, and related services, as well as to facilitate their payment and delivery or execution. Where necessary to fulfill an order, we engage service providers, particularly postal, freight, and shipping companies, to carry out the delivery or execution of the order for our customers.

For processing payment transactions, we use the services of banks and payment service providers. The required information is identified as such during the ordering or similar purchasing process and includes the data needed for delivery or provision and billing, as well as contact information for any necessary follow-up communication.

  • Types of Processed Data: Inventory data (e.g., names, addresses), payment data (e.g., bank account details, invoices, payment history), contact data (e.g., email, phone numbers), contract data (e.g., contract subject, duration, customer category), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).

  • Affected Individuals: Prospects, business and contractual partners, customers.

  • Purposes of Processing: Provision of contractual services and customer support, handling contact requests and communication, office and organizational procedures, management and response to inquiries, security measures, evaluation of visitor actions, interest-based and behavioral marketing, profiling (creating user profiles).

  • Legal Bases: Fulfillment of contracts and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR), legal obligations (Art. 6(1) sentence 1 lit. c GDPR), legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Payment Service Providers

As part of contractual and other legal relationships, due to legal obligations, or based on our legitimate interests, we offer affected individuals efficient and secure payment options. In addition to banks and financial institutions, we also use other payment service providers (collectively referred to as „Payment Service Providers“).

The data processed by the payment service providers includes inventory data, such as names and addresses, bank data, such as account numbers or credit card numbers, passwords, TANs, and checksums, as well as contract-related, total, and recipient-related details. This information is necessary to carry out transactions. The data entered is processed exclusively by the payment service providers and stored with them. This means we do not receive account or credit card-related information but only information confirming or rejecting the payment. In certain cases, the payment service providers transmit the data to credit agencies. This transmission is intended for identity and credit checks. For further information, we refer to the terms and conditions and privacy notices of the respective payment service providers.

For payment transactions, the terms and conditions and privacy notices of the respective payment service providers apply, which can be accessed on their respective websites or transaction applications. We also refer to these for additional information and to assert rights of withdrawal, access, and other rights of affected individuals.

Types of Processed Data: Inventory data (e.g., names, addresses), payment data (e.g., bank account details, invoices, payment history), contract data (e.g., contract subject, duration, customer category), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).

Affected Individuals: Customers, prospects.

Purposes of Processing: Provision of contractual services and customer support.

Legal Bases: Fulfillment of contracts and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR), legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Services Used and Providers:

Provision of the Online Offering and Web Hosting

To provide our online offering securely and efficiently, we utilize the services of one or more web hosting providers, whose servers (or servers managed by them) enable access to our online offering. For these purposes, we may use infrastructure and platform services, computing capacity, storage space, database services, security services, and technical maintenance services.

The data processed in the context of providing the hosting services may include all information related to users of our online offering that arises during use and communication. This regularly includes the IP address, which is necessary to deliver the content of online offerings to browsers, and all entries made within our online offering or websites.

Email Delivery and Hosting:
The web hosting services we use also include the sending, receiving, and storage of emails. For these purposes, the addresses of recipients and senders, as well as other information related to email delivery (e.g., the involved providers) and the content of the respective emails, are processed. The aforementioned data may also be processed for the purposes of SPAM detection. Please note that emails are generally not sent encrypted over the Internet. While emails are typically encrypted during transport, they are not encrypted on the servers from which they are sent and received unless end-to-end encryption is used. Therefore, we cannot assume responsibility for the transmission of emails between the sender and our server.

Collection of Access Data and Log Files:
We (or our web hosting provider) collect data about every access to the server (so-called server log files). Server log files may include the address and name of the accessed web pages and files, the date and time of access, the amount of data transferred, confirmation of successful access, browser type and version, the user’s operating system, the referrer URL (the previously visited page), and usually the IP address and the requesting provider.

Server log files may be used for security purposes, e.g., to prevent server overloads (especially in the case of abusive attacks, such as DDoS attacks), and to ensure server capacity and stability.

Types of Processed Data:

  • Content Data (e.g., entries in online forms)
  • Usage Data (e.g., visited websites, interest in content, access times)
  • Meta/Communication Data (e.g., device information, IP addresses)

Affected Individuals:

  • Users (e.g., website visitors, users of online services).

Legal Bases:

  • Legitimate Interests (Art. 6(1) sentence 1 lit. f GDPR).

Contacting Us

When contacting us (e.g., via contact form, email, phone, or social media), the information provided by the inquiring individuals is processed as necessary to respond to the inquiries and any requested measures.

Responding to contact inquiries within the scope of contractual or pre-contractual relationships is carried out to fulfill our contractual obligations or to respond to (pre-)contractual inquiries. In all other cases, the processing is based on our legitimate interests in responding to the inquiries.

Types of Processed Data:

  • Master Data (e.g., names, addresses)
  • Contact Data (e.g., email, phone numbers)
  • Content Data (e.g., entries in online forms)
  • Usage Data (e.g., visited websites, interest in content, access times)
  • Meta/Communication Data (e.g., device information, IP addresses)

Affected Individuals:

  • Communication partners, interested parties

Purposes of Processing:

  • Contact inquiries and communication
  • Managing and responding to inquiries

Legal Bases:

  • Fulfillment of contracts and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR)
  • Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR)

Utilized Services and Providers:

Contact Form: When users contact us via our contact form, email, or other communication channels, we process the personal data provided in connection with these inquiries to address the concerns raised. For this purpose, we process personal data as part of pre-contractual and contractual business relationships to the extent necessary to fulfill them, and otherwise on the basis of our legitimate interests and those of the communication partners in responding to their inquiries and fulfilling our legal retention obligations.

Help Scout: Management of contact inquiries and communication;

Newsletter and Electronic Notifications

We send newsletters, emails, and other electronic notifications (hereinafter referred to as „Newsletters“) only with the recipient’s consent or legal permission. If the content of the Newsletter is specifically described during the registration process, it is decisive for the user’s consent. Otherwise, our Newsletters include information about our services and us.

To sign up for our Newsletters, it is generally sufficient to provide your email address. However, we may ask for a name for the purpose of personalizing the Newsletter or additional information if required for the Newsletter’s purposes.

Double-Opt-In Procedure:
Newsletter registration is conducted using a double-opt-in procedure. This means you will receive an email after registration asking you to confirm your subscription. This confirmation is necessary to ensure that no one can register with someone else’s email address. Newsletter registrations are logged to verify the registration process as required by law. This includes storing the registration and confirmation times as well as the IP address. Changes to your data stored with the email service provider are also logged.

Deletion and Restriction of Processing:
We may store unsubscribed email addresses for up to three years based on our legitimate interests to prove prior consent. The processing of this data is restricted to the purpose of potential defense against claims. A request for individual deletion is possible at any time, provided the previous existence of consent is confirmed. In case of obligations to permanently respect objections, we reserve the right to store the email address solely for this purpose in a suppression list (commonly referred to as a „blacklist“).

The logging of the registration process is based on our legitimate interests to demonstrate its proper implementation. If we engage a service provider for email delivery, this is based on our legitimate interest in an efficient and secure mailing system.

Legal Basis Information:
Newsletter dispatch is based on the recipient’s consent or, if consent is not required, on our legitimate interest in direct marketing, as long as it is permitted by law (e.g., in the case of customer advertising). If we engage a service provider for email delivery, this is also based on our legitimate interests. The registration process is recorded based on our legitimate interests to prove that it was conducted in compliance with the law.

Content:
Information about us, our services, promotions, and offers.

Analysis and Performance Measurement:
The Newsletters contain a „web beacon,“ i.e., a pixel-sized file retrieved from our server or, if we use a service provider, from their server when the Newsletter is opened. During this retrieval, technical information such as browser and system information, IP address, and time of retrieval is collected.

This information is used to improve our Newsletter based on technical data or target groups and their reading behaviors, determined by retrieval locations (identifiable via IP address) or access times. The analysis also includes determining whether Newsletters are opened, when they are opened, and which links are clicked. While this information can technically be assigned to individual Newsletter recipients, it is neither our intention nor, if used, that of the service provider to observe individual users. Instead, the evaluations help us understand our users‘ reading habits and adapt our content or send different content according to their interests.

The analysis of the Newsletter and performance measurement is conducted, subject to the users‘ explicit consent, based on our legitimate interests in using a user-friendly and secure Newsletter system that serves our business interests and meets users‘ expectations.

A separate revocation of the performance measurement is unfortunately not possible. In such cases, the entire Newsletter subscription must be canceled or objected to.

Processed Data Types:

  • Master Data: (e.g., names, addresses)
  • Contact Data: (e.g., email, phone numbers)
  • Meta/Communication Data: (e.g., device information, IP addresses)
  • Usage Data: (e.g., visited websites, interest in content, access times)

Affected Individuals:

  • Communication partners

Purpose of Processing:

  • Direct marketing (e.g., via email or postal mail)

Legal Bases:

  • Consent (Art. 6(1) sentence 1 lit. a GDPR)
  • Legitimate Interests (Art. 6(1) sentence 1 lit. f GDPR)

Opt-Out Option:
You can cancel the receipt of our Newsletter at any time, i.e., revoke your consent or object to further receipt. A link to unsubscribe from the Newsletter is included at the end of each Newsletter, or you can use any of the contact options provided above, preferably email, to do so.

Utilized Services and Providers:

CleverReach: Email marketing platform;

Mailchimp: Email delivery and marketing platform;

Webanalyse, Monitoring und Optimierung

Die Webanalyse (auch als „Reichweitenmessung“ bezeichnet) dient der Auswertung der Besucherströme unseres Onlineangebotes und kann Verhalten, Interessen oder demographische Informationen zu den Besuchern, wie z.B. das Alter oder das Geschlecht, als pseudonyme Werte umfassen. Mit Hilfe der Reichweitenanalyse können wir z.B. erkennen, zu welcher Zeit unser Onlineangebot oder dessen Funktionen oder Inhalte am häufigsten genutzt werden oder zur Wiederverwendung einladen. Ebenso können wir nachvollziehen, welche Bereiche der Optimierung bedürfen.

Neben der Webanalyse können wir auch Testverfahren einsetzen, um z.B. unterschiedliche Versionen unseres Onlineangebotes oder seiner Bestandteile zu testen und optimieren.

Zu diesen Zwecken können sogenannte Nutzerprofile angelegt und in einer Datei (sogenannte „Cookie“) gespeichert oder ähnliche Verfahren mit dem gleichen Zweck genutzt werden. Zu diesen Angaben können z.B. betrachtete Inhalte, besuchte Webseiten und dort genutzte Elemente und technische Angaben, wie der verwendete Browser, das verwendete Computersystem sowie Angaben zu Nutzungszeiten gehören. Sofern Nutzer in die Erhebung ihrer Standortdaten eingewilligt haben, können je nach Anbieter auch diese verarbeitet werden.

Es werden ebenfalls die IP-Adressen der Nutzer erhoben. Jedoch nutzen wir ein IP-Masking-Verfahren (d.h., Pseudonymisierung durch Kürzung der IP-Adresse) zum Schutz der Nutzer. Generell werden die im Rahmen von Webanalyse, A/B-Testings und Optimierung keine Klardaten der Nutzer (wie z.B. E-Mail-Adressen oder Namen) gespeichert, sondern Pseudonyme. D.h., wir als auch die Anbieter der eingesetzten Software kennen nicht die tatsächliche Identität der Nutzer, sondern nur den für Zwecke der jeweiligen Verfahren in deren Profilen gespeicherten Angaben.

Hinweise zu Rechtsgrundlagen: Sofern wir die Nutzer um deren Einwilligung in den Einsatz der Drittanbieter bitten, ist die Rechtsgrundlage der Verarbeitung von Daten die Einwilligung. Ansonsten werden die Daten der Nutzer auf Grundlage unserer berechtigten Interessen (d.h. Interesse an effizienten, wirtschaftlichen und empfängerfreundlichen Leistungen) verarbeitet. In diesem Zusammenhang möchten wir Sie auch auf die Informationen zur Verwendung von Cookies in dieser Datenschutzerklärung hinweisen.

  • Verarbeitete Datenarten: Nutzungsdaten (z.B. besuchte Webseiten, Interesse an Inhalten, Zugriffszeiten), Meta-/Kommunikationsdaten (z.B. Geräte-Informationen, IP-Adressen).
  • Betroffene Personen: Nutzer (z.B. Webseitenbesucher, Nutzer von Onlinediensten).
  • Zwecke der Verarbeitung: Reichweitenmessung (z.B. Zugriffsstatistiken, Erkennung wiederkehrender Besucher), Tracking (z.B. interessens-/verhaltensbezogenes Profiling, Nutzung von Cookies), Besuchsaktionsauswertung, Profiling (Erstellen von Nutzerprofilen).
  • Sicherheitsmaßnahmen: IP-Masking (Pseudonymisierung der IP-Adresse).
  • Rechtsgrundlagen: Einwilligung (Art. 6 Abs. 1 S. 1 lit. a. DSGVO), Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f. DSGVO).

Eingesetzte Dienste und Diensteanbieter:

  • etracker: Webanalyse/ Reichweitenmessung; Dienstanbieter: etracker GmbH, Erste Brunnenstraße 1 20459 Hamburg, Deutschland; Website: https://www.etracker.com; Datenschutzerklärung: https://www.etracker.com/datenschutz/; Auftragsverarbeitungsvertrag: https://www.etracker.com/av-vertrag/.
  • Google Analytics: Wir verwenden Google Analytics zur Messung und Analyse der Nutzung unseres Onlineangebotes auf der Grundlage einer pseudonymen Nutzeridentifikationsnummer. Diese Identifikationsnummer enthält keine eindeutigen Daten, wie Namen oder E-Mail-Adressen. Sie dient dazu, Analyseinformationen einem Endgerät zuzuordnen, um zu erkennen, welche Inhalte die Nutzer innerhalb eines oder verschiedener Nutzungsvorgänge aufgerufen haben, welche Suchbegriffe sie verwendet haben, diese erneut aufgerufen haben oder mit unserem Onlineangebot interagiert haben. Ebenso werden der Zeitpunkt der Nutzung und deren Dauer gespeichert, sowie die Quellen der Nutzer, die auf unser Onlineangebot verweisen und technische Aspekte ihrer Endgeräte und Browser. Dabei werden pseudonyme Profile von Nutzern mit Informationen aus der Nutzung verschiedener Geräte erstellt, wobei Cookies eingesetzt werden können. In Analytics werden Daten zum geografischen Standort auf höherer Ebene bereitgestellt, indem die folgenden Metadaten anhand der IP-Suche erfasst werden: „Stadt“ (und der abgeleitete Breiten- und Längengrad der Stadt), „Kontinent“, „Land“, „Region“, „Subkontinent“ (und die ID-basierten Entsprechungen). Um den Schutz der Nutzerdaten in der EU zu gewährleisten, empfängt und verarbeitet Google alle Nutzerdaten über Domains und Server innerhalb der EU. Die IP-Adresse der Nutzer wird nicht protokolliert und standardmäßig um die letzten beiden Ziffern gekürzt. Die Kürzung der IP-Adresse findet auf EU-Servern für EU-Nutzer statt. Außerdem werden alle sensiblen Daten, die von Nutzern in der EU erhoben werden, gelöscht, bevor sie über EU-Domänen und -Server erfasst werden; Dienstanbieter: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland; Rechtsgrundlagen: Einwilligung (Art. 6 Abs. 1 S. 1 lit. a) DSGVO); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Datenschutzerklärung: https://policies.google.com/privacy; Auftragsverarbeitungsvertrag: https://business.safety.google/adsprocessorterms/; Grundlage Drittlandübermittlung: Data Privacy Framework, Standardvertragsklauseln (https://business.safety.google/adsprocessorterms); Widerspruchsmöglichkeit (Opt-Out): Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Einstellungen für die Darstellung von Werbeeinblendungen: https://adssettings.google.com/authenticated; Weitere Informationen: https://privacy.google.com/businesses/adsservices (Arten der Verarbeitung sowie der verarbeiteten Daten).
  • Google Tag Manager: Google Tag Manager ist eine Lösung, mit der wir sog. Website-Tags über eine Oberfläche verwalten und so andere Dienste in unser Onlineangebot einbinden können (hierzu wird auf weitere Angaben in dieser Datenschutzerklärung verwiesen). Mit dem Tag Manager selbst (welches die Tags implementiert) werden daher z. B. noch keine Profile der Nutzer erstellt oder Cookies gespeichert. Google erfährt lediglich die IP-Adresse des Nutzers, was notwendig ist, um den Google Tag Manager auszuführen; Dienstanbieter: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, Mutterunternehmen: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Datenschutzerklärung: https://policies.google.com/privacy; Auftragsverarbeitungsvertrag:
    https://business.safety.google/adsprocessorterms; Grundlage Drittlandübermittlung: Data Privacy Framework, Standardvertragsklauseln (https://business.safety.google/adsprocessorterms); Weitere Informationen: https://privacy.google.com/businesses/adsservices (Arten der Verarbeitung sowie der verarbeiteten Daten).
  • Matomo (ohne Cookies): Bei Matomo handelt es sich um eine datenschutzfreundliche Webanalysesoftware, die ohne Cookies eingesetzt wird und bei der die Erkennnung wiederkehrender Nutzer mit Hilfe eines so genannten „digitalen Fingerabdrucks“ erfolgt, der anonymisiert gespeichert und alle 24 Stunden geändert wird; Beim „digitalen Fingerabdruck“ werden Nutzerbewegungen innerhalb unseres Onlineangebotes mit Hilfe von pseudonymisierten IP-Adressen in Kombination mit nutzerseitige Browsereinstellungen so erfasst, dass Rückschlüsse auf die Identität einzelner Nutzer nicht möglich sind. Die im Rahmen der Nutzung von Matomo erhobenen Daten der Nutzer werden nur von uns verarbeitet und nicht mit Dritten geteilt; Website: https://matomo.org/.
  • Matomo: Bei Matomo handelt es sich um eine Software, die zu Zwecken der Webanalyse und Reichweitenmessung eingesetzt wird. Im Rahmen der Nutzung von Matomo werden Cookies erzeugt und auf dem Endgerät der Nutzer gespeichert. Die im Rahmen der Nutzung von Matomo erhobenen Daten der Nutzer werden nur von uns verarbeitet und nicht mit Dritten geteilt. Die Cookies werden für einen maximalen Zeitraum von 13 Monaten gespeichert: https://matomo.org/faq/general/faq_146/; Löschung von Daten: Die Cookies haben eine Speicherdauer von maximal 13 Monaten.

Onlinemarketing

Web analysis (also referred to as „reach measurement“) is used to evaluate visitor traffic to our online offering and may include pseudonymous data about visitors, such as behavior, interests, or demographic information (e.g., age or gender). With the help of reach measurement, we can identify, for instance, the times when our online offering or its features or content are most frequently used or revisited. It also allows us to identify areas requiring optimization.

In addition to web analysis, we may employ testing procedures to optimize and test different versions of our online offering or its components.

For these purposes, user profiles may be created and stored in a file (referred to as a „cookie“) or similar methods may be used for the same purpose. These profiles may include information such as viewed content, visited websites, used features, and technical details like the browser used, the operating system, and usage times. If users have consented to the collection of their location data, this data may also be processed depending on the provider.

Users‘ IP addresses are also collected. However, we use an IP masking procedure (i.e., pseudonymization by truncating the IP address) to protect users. Generally, no clear data of users (such as email addresses or names) is stored within the scope of web analysis, A/B testing, and optimization, but only pseudonymous data. This means that neither we nor the providers of the software used know the actual identity of users but only the information stored in their profiles for the purposes of the respective procedures.

Information on Legal Bases:
If we request user consent for the use of third-party services, the legal basis for data processing is consent. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economic, and user-friendly services). In this context, we also refer to the information on the use of cookies in this privacy policy.

Processed Data Types:

  • Usage data (e.g., visited websites, interest in content, access times)
  • Meta/communication data (e.g., device information, IP addresses)

Affected Individuals:

  • Users (e.g., website visitors, users of online services)

Purposes of Processing:

  • Reach measurement (e.g., access statistics, identifying returning visitors)
  • Tracking (e.g., interest-/behavior-based profiling, use of cookies)
  • Evaluation of visit actions
  • Profiling (creation of user profiles)

Security Measures:

  • IP masking (pseudonymization of IP addresses)

Legal Bases:

  • Consent (Art. 6 para. 1 sentence 1 lit. a GDPR)
  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR)

Services and Service Providers Used:

  1. etracker:

  2. Google Analytics:

  3. Google Tag Manager:

    • Purpose: Tag management solution for integrating other services. The Tag Manager itself does not create user profiles or store cookies. Google processes the user’s IP address for execution.
    • Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
    • Website: https://marketingplatform.google.com
    • Privacy Policy: https://policies.google.com/privacy

  4. Matomo (without cookies):

    • Matomo is a privacy-friendly web analytics software used without cookies. User recognition is based on an anonymized „digital fingerprint,“ updated every 24 hours, making it impossible to identify individual users. Data collected via Matomo is processed solely by us and not shared with third parties.
    • Website: https://matomo.org/

  5. Matomo (with cookies):

    • Matomo can also use cookies for web analysis and reach measurement. Data collected is processed solely by us and not shared with third parties. Cookies are stored for a maximum of 13 months.
    • Website: https://matomo.org/faq/general/faq_146/
    • Data Deletion: Cookies are retained for up to 13 months.

Social Media Presences

We maintain online presences within social networks and process user data in this context to communicate with active users on these platforms or to offer information about us.

Please note that user data may be processed outside the European Union. This may pose risks to users, for example, by making it more difficult to enforce user rights.

Furthermore, user data within social networks is typically processed for market research and advertising purposes. For instance, usage profiles may be created based on user behavior and interests, which can then be used to display advertisements within and outside the networks that are presumably aligned with user interests. For these purposes, cookies are usually stored on users‘ devices, in which their usage behavior and interests are recorded. Additionally, data may also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in).

For detailed information about the respective processing forms and opt-out options, we refer you to the privacy policies and information provided by the operators of the respective networks.

In cases of information requests or the assertion of data subject rights, we also point out that these are most effectively addressed directly to the providers. Only the providers have access to the users’ data and can take appropriate measures and provide information. Should you still need assistance, you may contact us.

Types of Data Processed: Master data (e.g., names, addresses), contact data (e.g., email, phone numbers), content data (e.g., entries in online forms), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
Data Subjects: Users (e.g., website visitors, users of online services).
Purposes of Processing: Responding to inquiries and communication, tracking (e.g., interest/behavior-based profiling, use of cookies), remarketing, reach measurement (e.g., access statistics, identification of returning visitors).
Legal Basis: Legitimate interests (Art. 6(1)(f) GDPR).

Services and Service Providers Used:

Plugins and Embedded Functions or Content

We integrate functional and content elements into our online offering, which are obtained from the servers of their respective providers (hereinafter referred to as „third-party providers“). These may include graphics, videos, or social media buttons, as well as posts (hereinafter uniformly referred to as „content“).

The integration always requires that the third-party providers of this content process the users’ IP address, as they cannot send the content to their browsers without the IP address. The IP address is therefore necessary for the display of this content or functions. We strive to use only content whose respective providers use the IP address solely for delivering the content. Third-party providers may also use pixel tags (invisible graphics, also referred to as „web beacons“) for statistical or marketing purposes. Through the „pixel tags,“ information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may also be stored in cookies on the users’ devices and may include technical information about the browser and operating system, referring websites, visit time, as well as other details about the use of our online offering, and may also be linked to such information from other sources.

Legal Basis Notes: Where we ask users for their consent for the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economic, and recipient-friendly services). In this context, we also refer you to the information on the use of cookies in this privacy policy.

Types of Data Processed: Usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses), location data (e.g., geographical position of a device or person), content data (e.g., entries in online forms), master data (e.g., names, addresses), contact data (e.g., email, phone numbers).
Data Subjects: Users (e.g., website visitors, users of online services), communication partners.
Purposes of Processing: Provision of our online offering and user-friendliness, performance of contractual services and customer service, responding to inquiries and communication, tracking (e.g., interest/behavior-based profiling, use of cookies), interest-based and behavior-based marketing, profiling (creation of user profiles), security measures, administration, and response to inquiries.
Legal Basis: Legitimate interests (Art. 6(1)(f) GDPR), consent (Art. 6(1)(a) GDPR), performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR).

Services and Service Providers Used:

  • Google Fonts: We integrate the „Google Fonts“ of the provider Google, whereby user data is used solely for the purpose of displaying the fonts in the users’ browsers. The integration is based on our legitimate interests in a technically secure, maintenance-free, and efficient use of fonts, their uniform display, and consideration of potential license restrictions for their integration; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy.
  • reCAPTCHA: We integrate the „reCAPTCHA“ function to determine whether inputs (e.g., in online forms) are made by humans or automated machines („bots“). Data processed may include IP addresses, information about operating systems, devices or browsers used, language settings, location, mouse movements, keystrokes, time spent on websites, previously visited websites, interactions with reCAPTCHA on other websites, cookies, as well as results of manual verification processes (e.g., answering questions or selecting objects in images); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.google.com/recaptcha/; Privacy Policy: https://policies.google.com/privacy; Opt-out: https://tools.google.com/dlpage/gaoptout?hl=de, Ad settings: https://adssettings.google.com/authenticated.
  • YouTube Videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Opt-out: https://tools.google.com/dlpage/gaoptout?hl=de, Ad settings: https://adssettings.google.com/authenticated.

Deletion of Data

The data processed by us will be deleted in accordance with legal requirements as soon as the permissions for their processing are revoked or other authorizations cease to apply (e.g., when the purpose for processing these data no longer exists or they are no longer required for that purpose).

If the data are not deleted because they are required for other and legally permissible purposes, their processing will be restricted to these purposes. This means the data will be locked and not processed for other purposes. For example, this applies to data that must be retained for commercial or tax law reasons or whose storage is necessary to assert, exercise, or defend legal claims or to protect the rights of another natural or legal person.

Further information regarding the deletion of personal data can also be found in the specific data protection notices of this privacy policy.

Changes and Updates to the Privacy Policy

We encourage you to regularly review the contents of our privacy policy. We will adapt the privacy policy as soon as changes to our data processing activities make this necessary. We will inform you when such changes require your cooperation (e.g., consent) or an individual notification.

If we provide addresses and contact details of companies and organizations in this privacy policy, please note that these details may change over time. We therefore ask you to verify the information before contacting them.

Rights of Data Subjects

As a data subject, you have various rights under the GDPR, particularly those outlined in Articles 15 to 21 GDPR:

  • Right to Object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data, which is carried out based on Article 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions. If your personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing, including profiling related to direct marketing.

  • Right to Withdraw Consent: You have the right to withdraw your consent at any time.

  • Right of Access: You have the right to request confirmation as to whether data concerning you are being processed, to obtain information about these data, and to receive further details and a copy of the data, in accordance with legal requirements.

  • Right to Rectification: You have the right, in accordance with legal requirements, to request the correction of inaccurate data concerning you or the completion of incomplete data.

  • Right to Erasure and Restriction of Processing: You have the right, under legal requirements, to request the immediate deletion of data concerning you or, alternatively, to request the restriction of the processing of your data, in accordance with legal requirements.

  • Right to Data Portability: You have the right to receive the data concerning you that you have provided to us in a structured, commonly used, and machine-readable format, or to request their transmission to another controller, in accordance with legal requirements.

  • Right to Lodge a Complaint with a Supervisory Authority: You also have the right, in accordance with legal requirements, to lodge a complaint with a supervisory authority, particularly in the Member State of your habitual residence, workplace, or the location of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.

Definitions

In this section, you will find an overview of the terminology used in this privacy policy. Many of the terms are derived from the law and are specifically defined in Article 4 of the GDPR. The legal definitions are binding. The following explanations are provided to aid in understanding. The terms are listed alphabetically.

  • Conversion Tracking: Conversion tracking refers to a method used to determine the effectiveness of marketing measures. This usually involves storing a cookie on users‘ devices within the websites where the marketing activities take place, which is then retrieved again on the target website. For example, this allows us to track whether the ads we placed on other websites were successful.

  • Credit Report: Automated decisions are based on automatic data processing without human intervention (e.g., in the case of an automatic rejection of a purchase on credit, an online loan application, or an online application process without any human involvement). Such automated decisions are only permissible under Article 22 of the GDPR if the data subject has given consent, if they are necessary for the performance of a contract, or if national laws permit such decisions.

  • Cross-Device Tracking: Cross-device tracking is a form of tracking where behavioral and interest data of users are captured across devices in so-called profiles by assigning an online identifier to users. This allows user information to be analyzed for marketing purposes, typically independent of the browsers or devices used (e.g., mobile phones or desktop computers). The online identifier is usually not linked to personally identifiable information, such as names, postal addresses, or email addresses, with most providers.

  • IP Masking: IP masking refers to a method where the last octet, i.e., the last two digits of an IP address, is deleted, so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a method of pseudonymization of processing activities, particularly in online marketing.

  • Interest-Based and Behavioral Marketing: Interest-based and/or behavioral marketing refers to the process of predicting potential interests of users in ads and other content. This is done based on their prior behavior (e.g., visiting certain websites, staying on them, purchasing behavior, or interacting with other users), which is stored in a profile. Cookies are typically used for these purposes.

  • Conversion Measurement: Conversion measurement is a method used to determine the effectiveness of marketing measures. A cookie is typically stored on the users‘ devices within the websites where the marketing activities take place and is then retrieved again on the target website. This allows us to track whether ads placed by us on other websites were successful.

  • Personal Data: „Personal data“ refers to any information that relates to an identified or identifiable natural person (hereafter referred to as the „data subject“). A natural person is considered identifiable when they can be directly or indirectly identified, especially by assigning a personal identifier such as a name, identification number, location data, online identifier (e.g., cookie), or one or more specific characteristics that express the physical, physiological, genetic, mental, economic, cultural, or social identity of that person.

  • Profiling: „Profiling“ refers to any automated processing of personal data where the data is used to analyze or evaluate certain personal aspects related to a natural person. Depending on the type of profiling, this may include information on age, gender, location data, movement data, website interactions, shopping behavior, and social interactions with others. Profiling often uses cookies and web beacons.

  • Reach Measurement: Reach measurement (also referred to as web analytics) is used to evaluate the visitor flow of an online service and may involve analyzing visitor behavior or interest in specific information, such as website content. With the help of reach analysis, website operators can, for example, identify when visitors visit their site and what content they are interested in. Pseudonymous cookies and web beacons are typically used for reach analysis to recognize returning visitors and obtain more accurate analyses of how an online service is used.

  • Remarketing: Remarketing (or retargeting) refers to the process where a user’s interest in certain products is noted on a website for advertising purposes, and the user is reminded of these products on other websites, such as in display ads.

  • Location Data: Location data is generated when a mobile device (or another device with location-tracking capabilities) connects to a cell tower, Wi-Fi network, or other location-tracking technologies. Location data indicates the geographic position of the device. It can be used, for example, to display map functions or other location-dependent information.

  • Tracking: Tracking refers to the practice of monitoring user behavior across multiple online services. Typically, behavioral and interest data regarding the online services used are stored in cookies or on servers of the providers of tracking technologies (known as profiling). This information can then be used, for example, to display ads to users that are likely to match their interests.

  • Controller: The „controller“ is the natural or legal person, authority, agency, or other body that, alone or jointly with others, determines the purposes and means of processing personal data.

  • Processing: „Processing“ refers to any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and includes virtually any handling of data, such as collection, evaluation, storage, transmission, or deletion.

  • Audience Segmentation: Audience segmentation (or „custom audiences“) refers to the practice of identifying target groups for advertising purposes, such as displaying ads. For example, if a user shows interest in certain products or topics on the internet, it can be concluded that the user may be interested in ads for similar products or the online shop where they viewed the products. „Lookalike audiences“ refers to the display of content to users whose profiles or interests are presumed to match those of the users for whom the profiles were created. Custom and lookalike audiences typically rely on cookies and web beacons for segmentation purposes.